Helder André · Jacareí, Brazil

Digital products
that talk to your business.

Custom software, AI agents, automations, and integrations with Meta's official APIs (Facebook, Instagram, WhatsApp). Delivered by an independent professional with production projects shipped for clients in seven countries.

Operating since 2023 · Clients in 7 countries (Brazil, USA, Australia, Spain, Argentina, Thailand, Portugal)

What I deliver

Four offerings. One quality standard.

Disciplined engineering for real problems — no templates, no rework, no dependency on unstable low-code platforms.

Custom software

Web applications and APIs built for your specific workflow. TypeScript, Next.js, Postgres, serverless infrastructure. Delivered in short sprints with continuous deployment from day one.

  • Technical discovery in 2 weeks
  • Architecture documented before code
  • Code delivered to your GitHub

AI agents

Agents built on OpenAI, Google Gemini, and Anthropic — to automate customer service, extract document data, run workflows, and create internal copilots. RAG, tool use, function calling, and production-grade guardrails.

  • OpenAI, Gemini, and Anthropic
  • RAG, tool use, and function calling
  • Production guardrails and observability

Workflow automation

I connect your channels (Meta Lead Ads, WhatsApp Business, email, forms) to your CRM, spreadsheet, or database. No Zapier in production. No latency. No data loss.

  • Integrations via official APIs
  • Logs and observability included
  • Automatic retry and dead-letter handling

High-conversion landing pages

Fast, indexable, measurable pages. Lighthouse score above 95 on performance and SEO. Editable by you, without calling a developer for every copy tweak.

  • LCP < 2s on mobile 4G
  • Schema.org structured by default
  • LLM optimization (GEO/AEO)

Official connections

Integrations with Meta's APIs.

I implement stable integrations on top of Meta's APIs for companies that depend on these channels to sell, serve, and measure. No off-the-shelf solutions, no Zapier in production, no risk of being blocked for using unofficial APIs.

Facebook & Instagram Lead Ads

Official webhooks deliver each lead captured in Lead Ads campaigns to your CRM within 2 seconds. Per-form field mapping, automatic retry, and full delivery audit log.

Meta webhooksMulti-CRMAudit log

WhatsApp Business API

Customer service, broadcast, and automated flows on top of Meta's official Cloud API. I also integrate with established BSPs (Twilio, 360dialog, Z-API) when the team already operates with them.

Cloud APITemplate messagesBSPs

Instagram Graph API

DMs, comments, media, and insights — automated via the official API. DM lead capture, scheduled posts, automated replies with human handoff, and keyword-based routing.

DMsCommentsInsights

Conversions API & Pixel

Server-side ad tracking for Meta with Pixel + CAPI deduplication. PII hashing in compliance with LGPD and GDPR, events fired from your backend — no third-party cookie dependency.

Server-sideDedupLGPD

Who's behind

An independent studio, not a template factory.

Portrait of Helder André on a dark background.

Helder André is a software developer with more than 7 years across design and engineering. He started as an animation designer at Rede Novo Tempo (2018–2022), moved through web design, and since 2023 has delivered custom digital products as an engineer. Currently Lead Software Engineer at MUBE, while running independent projects for direct clients.

Primary stack: TypeScript, Next.js, Node.js, and Postgres. Works on integrations over Meta's official APIs (Facebook Lead Ads, Instagram Graph, WhatsApp Business Cloud API, Conversions API) and on AI agents built with OpenAI, Google Gemini, and Anthropic — with RAG, tool use, and function calling in production.

Trilingual (Portuguese, Spanish, and English), with delivered projects for clients in seven countries: Brazil, United States, Australia, Spain, Argentina, Thailand, and Portugal. Based in Jacareí, SP, Brazil, serving clients remotely worldwide and in person along the SP–Vale do Paraíba corridor. Every proposal includes a 2-week technical discovery before development begins.

Reach

Clients in seven countries, three continents.

Projects delivered to production since 2023, from Brazil to Southeast Asia. Remote worldwide, in person along the SP–Vale do Paraíba corridor.

7countries served
3continents
3years in production
Brazil
United States
Australia
Spain
Argentina
Thailand
Portugal

Let's talk

Tell me about your project.

I reply within 1 business day. For urgent matters, call the number below directly.

Minimum of 10 characters.

Frequently asked questions

What you need to know before you hire.

Do you serve clients outside São Paulo?

Yes. I serve clients remotely across Brazil and in person along the SP–Vale do Paraíba corridor. For international projects, I have already delivered work for clients in seven countries: Brazil, United States, Australia, Spain, Argentina, Thailand, and Portugal. I work in Portuguese, Spanish, and English, on BRT (UTC−3).

How much does custom software cost?

Custom software projects start at R$ 18,000 (lean scope, 4–6 weeks) and scale with complexity and timeline. Every proposal includes a 2-week technical discovery with scope, risks, and architecture documented before any code is written. Workflow automations start at R$ 6,500.

Which technologies do you work with? And do I own the code?

Default stack: TypeScript, Next.js, React, Node.js, Postgres (Supabase or Neon), Vercel for hosting, GitHub for version control. Source code is delivered to your GitHub repository from the first commit, with commercial license held by you. Minimal vendor lock-in.

How do the AI agents you build work?

I build custom agents on top of OpenAI, Google Gemini, and Anthropic. They typically cover (1) automated customer service with human handoff, (2) document data extraction (invoices, contracts, e-invoices), (3) internal copilots for operations teams, and (4) multi-step workflows with tool use and RAG. Every project includes guardrails (output validation, token limits, per-provider fallbacks) and observability (prompt/response logs, cost per request, latency per model).

Which Meta integrations do you implement?

I work with Meta's public and official APIs: Facebook Lead Ads API (webhook delivering leads to CRM within 2 seconds), WhatsApp Business Cloud API (customer service, broadcast, flows), Instagram Graph API (DMs, comments, scheduling), and Conversions API + Pixel (server-side tracking with deduplication). Each integration is delivered as a custom build — not an off-the-shelf product.

Are you an official Meta partner?

I operate as a technical integrator on top of Meta's public APIs. I am undergoing review as a Meta Tech Provider. Until the review is complete, I describe the relationship as "built on Meta's official APIs" — I use public and documented APIs, but the partnership badge is only mentioned after formal Meta approval.

Are you LGPD compliant? How do you handle lead data?

Yes. I operate under Brazilian Law 13,709/2018 (LGPD). Lead data passes through the infrastructure only for the time required to deliver it to your CRM (maximum 7-day buffer). I retain audit logs for 12 months for incident investigation, with personal data hashed. Deletion requests are processed within 15 business days via helder@helderandre.com or the /data-deletion page.

How does a project start?

In four steps: (1) you submit the contact form; (2) we schedule a 30-minute call to understand the problem; (3) I issue a proposal with scope, timeline, and a fixed price for the discovery; (4) after the discovery (2 weeks), you receive a technical document with architecture, risks, and an implementation proposal — only then do you decide to proceed with the build.

What happens after the software is delivered? Do you maintain it?

I offer monthly support and evolution contracts at R$ 2,400/month (up to 8h package) or R$ 4,800/month (up to 20h). Includes monitoring, bug fixes, dependency updates, and small evolutions. For clients with internal dev teams, I deliver fully documented code and ownership transfers 100% to the client.